Work
NARU Studios is a luxury accessories brand committed to building a brand that takes responsibility in a traditionally damaging industry. The Founder, Natalie Smith, has a passion for beautiful products designed with longevity in mind and looks to improve the environmental and social effects of production on the world.
NARU Studios wanted a Copywriter that would reflect the brand’s artistic and sophisticated tone of voice. To communicate their commitment to ethical practices effectively and weave into copy the studios’ values and desires to be an agent for change within the industry.
The ongoing work with NARU Studios includes research, crafting and editing the journal section of their website and writing engaging and compelling newsletters.
The Condo is a stylised and elegant online platform that explores “the endless and intricate facets that define a home.” It offers the experience of a luxury magazine through our screens. It is a place those looking for inspiration will find shoppable interiors, carefully curated directories and an introduction to some of the industry’s most established professionals.
The Condo wanted an Editor and Writer to work closely with the Brand and Creative team to research and write articles for the site launch and to communicate a sophisticated, elevated and considered tone of voice across all writing and features on the platform.
The ongoing work with The Condo includes generating on-brand feature ideas, planning, researching, interviewing and writing comprehensive, engaging and informative articles and planning well-crafted content that honours the direction of the brand and its unique tone of voice.
"I couldn't have relaunched the website without Lucy. She is hard-working, hilarious and writes engaging, on-point copy."
- Rebecca Illingworth-Sedgwick, Owner - Anon Lingerie