The Condo is a luxury online interiors and lifestyle platform that explores "the endless and intricate facets that define a home." It offers the experience of a luxury magazine through our screens.

As the Content Writer, Copywriter, and Editor, I wrote articles, newsletters, emails, and social copy, including numerous feature-length pieces with high-profile architects, designers, and hoteliers. I curated well-crafted, engaging, and sophisticated content across the platform while maintaining the brand's unique tone of voice.

Spotlight On: The Art of Simplicity with Forestis

Conscious Art Curation with Wondering People

At Home with Architect Richard Found

In Conversation with Laetitia de Allegri: The Cadence of Colour

NARU Studios is a luxury accessories brand committed to building a brand that takes responsibility in a traditionally damaging industry. The Founder, Natalie Smith, has a passion for beautiful products designed with longevity in mind and looks to improve the environmental and social effects of production on the world.

NARU Studios wanted a Copywriter who would reflect the brand’s artistic and sophisticated tone of voice. To communicate their commitment to ethical practices effectively and weave into copy the studios’ values and desires to be an agent for change within the industry.

The work with NARU Studios included researching, crafting and editing the journal section of their website and writing engaging and compelling newsletters.

In Conversation with Poppy Totman of Fawn & Freda

NARU at One

Building a Creative Community

Visual Work - Online

Digital copy is the bread and butter of my work, from homepages and landing pages to app copy and display ads. If punchy, attention-grabbing and you-must-read-me copy is up your strasse, I'm the copywriter for you.

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Visual Work - Email

Emails and newsletters that stand out in a crowded inbox. On average, a person receives an astounding 121 emails every day. That's a lot of noise. So, whether you're after mind-blowingly delicious headlines, CTAs that make your reader's fingers twitch, or lyrical, well-researched prose, you're in the right place.


Visual Work - Social

Make every letter count and leave unnecessary excess at the door with social copy that stops scrollers mid-scroll. Capture peoples' attention and spark imaginations with relevant social copy no one swipes past.

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"I couldn't have relaunched the website without Lucy. She is hard-working, hilarious and writes engaging, on-point copy."
- Rebecca Illingworth-Sedgwick, Owner - Anon Lingerie